Food - Drink
Government support gets PEI Juice Works flowing
Alberton, PE - February 24, 2012 - The Honourable Mike Duffy, PEI Senator (Cavendish), and the Honourable Robert Henderson, Provincial Minister of Tourism and Culture, have announced support for PEI Juice Works Ltd. Production has begun for the Company at its new facility in the West Prince Business Park.
PEI Juice Works completed product testing and is now producing a unique wild blueberry juice garnered from an old family recipe. The value-added wild blueberry product will be for sale domestically and for export.
The unique processing of the juice is designed to extract the crucial elements of the berry that give the fruit such high nutritional ratings.
“There is an increasing demand for innovative products to address opportunities in the marketplace,” said Mr. Denton Ellis, President, PEI Juice Works “The development of these products requires partnerships and we are pleased to have received support from the provincial and federal governments as we move into juice production.”
ACOA, through its Business Development Program, has invested $293,801 towards the acquisition of equipment. Agriculture and Agri-Food Canada is providing an investment of up to $32,300 through the Canadian Agriculture Adaptation Program (CAAP) to help PEI Juice Works further develop the fruit industry through local processing and provide value-added market opportunities for all growers. The CAAP program is delivered in the province through the PEI ADAPT Council. The Prince Edward Island Department of Agriculture and Forestry, through the Canada-Prince Edward Island Growing Forward Innovation Program, is providing funding up to $60,000 to assist with capital costs to establish the juice line. Innovation P.E.I has invested $155,640 to assist with product development and marketing.
Image: Left Richard Gorrill, vice-president, PEI Juice Works holding bottle Minister Rob Henderson Right Denton Ellis, president, PEI Juice Works - holding box