Food - Drink
PEI Culinary Alliance and Food Network Canada Reach Publicity Agreement
Charlottetown – November 19, 2011 Prince Edward Island’s food producers are teaming together to promote Island culinary products across Canada as part of a new partnership between the Culinary Alliance and Food Network Canada.
“Prince Edward Island is a food lovers’ paradise. Through this partnership, we will showcase Prince Edward Island as a culinary destination to food lovers across the country,” said Jeff McCourt, chairman of the Culinary Alliance. “The alliance is thrilled to see so many industry groups working together to support this initiative.”
Food Network Canada in partnership with the Alliance will develop a series of advertisements highlighting Prince Edward Island’s agricultural and seafood products. Each advertisement will promote Prince Edward Island tourism and culinary products. The promotions will be supported by several industry partners, each highlighting one of the Island’s signature foods including potatoes, mussels, lobster and oysters.
Some of the promotions will also give viewers the opportunity to enter to win a prize package consisting of a trip for two to Prince Edward Island during the 2012 Fall Flavours Festival.
The Food Network partnership is supported by the Mussel Industry Council, the Prince Edward Island Potato Board, Atlantic Beef Products Inc, P.E.I. Seafood Processors, and the Prince Edward Island Culinary Alliance.
Photo credit: Tourism PEI