The New Brunswick Arts Board launches the campaign L’art, c’est moi / I Am Art
Moncton, NB - April 27, 2012 – The NB Arts Board (artsnb) has launched a campaign to promote the various arts practiced in the province as well as raise awareness about the importance of arts and culture in our society. The campaign consists of a series of nine bilingual promotional videos produced by Lindsay Maynard and features various NB artists working in the following artistic disciplines: literary arts, visual arts, music, dance, architecture, craft, theatre, and media arts. You can watch the first video in the series below.
Artsnb has decided to unveil the first two videos of the series during the event Culture and the Critic presented by the Frye Festival. One features a variety of artistic disciplines represented by artsnb, and the second features NB authors. "The Frye Festival is a major literary event,” says the CEO Akoulina Connell, “it is also the only bilingual international literary event in Canada in addition to being the largest in Atlantic Canada. For artsnb, it was the perfect place to launch the campaign."
In 2012, the NB government will revise its cultural policy. In accordance, artsnb determined that it was time to initiate a discussion on the importance of arts and culture, how it contributes to achieving a full and balanced life; how involvement in the arts nurtures creativity, innovation, a joy of life, and inspired choices; rekindles hope in the space we occupy and the communities in which we live. However, according to a 2010 study by Strategies on cultural activities in Canadian provinces, it has been found that New Brunswickers were less likely than other Canadians to participate in artistic, cultural or heritage activities. The good news that public engagement with the arts has been trending upward since 1992.
In order to show the artistic and cultural diversity in NB, the organization called upon anglophone, francophone and First Nations artists from every region of the province. These artists had to have received an artsnb grant or prize in the past. According to the Executive Director, the artists approached were very enthusiastic about the idea: “They have contributed photos of their work and of themselves. This will help give a human face to the province’s art and culture sector.
The New Brunswick Arts Board is an arm’s length arts funding agency with a legislated mandate to facilitate and promote the creation, enjoyment, awareness, and understanding of the arts; to advise the government on arts policy; to unify and speak for the arts community; to administer funding programs for professional artists.